"Meldrum’s company is pioneering the use of analyzing publicly available social media data to help politicians better target their messages." “This isn’t meant to replace polling. It’s meant to be a compliment alongside it,” he said."

"With election day just three weeks away, polling analysts are using social media to spot voting trends. Founder of AdVictory Adam Meldrum figured out a method which collects words, verbiage and phrases which shows people’s voting tendencies."

"The company AdVictory, which helps elect Republican candidates, is using language analysis in battleground states like North Carolina to help campaigns hone their messages." "...Meldrum said the analysis doesn't replace polling, but compliments it. He noted it is a cheaper way to understand voters."

"Michigan-native and Michigan State University graduate Adam Meldrum founded Ad Victory...Ahead of the 2020 presidential election, the firm developed a new process for “polling” the public that relies on digital interactions. Using artificial intelligence on social media, Ad Victory tracks races across the U.S. by logging online enthusiasm or opposition shown for candidates. The data collected provides information similar to that of focus groups, but constantly and in real time."

"...a GOP data analytics specialist..."

"Want to understand how chatbots and AI are impacting political campaigns? Adam Meldrum is your go-to. Meldrum built AdVictory, a robust digital voter-contact technology stack, from scratch. His clients run the gamut from Republican senators to gubernatorial candidates and national party committees."

"Meldrum says his analysis is not meant to replace polling but is part of a holistic package of measurement data that campaigns can use to inform their decision-making. Applied practically, the intelligence yielded can be used to refine outreach to persuadable or likely voters."

"Adam Meldrum is the president of the Republican media-buying company AdVictory and is pushing an idea he says is a step to fix that... Meldrum’s argument: this is an “always-on focus group” that we are just beginning to utilize and could help provide additional context and hint at what the polls might be missing. “I certainly think it’s a poll complement and not a replacement,” he said in an interview with Yahoo Finance. The polling industry needs to evolve to fit better with the “more fractured electorate,” he said."

"“We’re able to treat social media as a kind of always-on focus group to get a more real-time understanding of trends than you get with polling,” Adam Meldrum, AdVictory’s C.E.O., told me. “By analyzing what people are saying on social media, we can see what people are thinking. Over time, as we start to see issues pop up in greater frequency around a candidate’s name, we’ll look at how people are talking about them. Is it positive? Is it negative? And are people starting to pick up on what we’re putting out there in the broadcast media?” In late September, Meldrum was seeing that Trump’s comments on the Supreme Court were getting more positive responses than Biden’s.."

"Adam Meldrum, president at AdVictory, discusses gauging public sentiment via social media on "Bloomberg Technology."

"Republican digital strategist Adam Meldrum recently set up a custom system using two technology and analytics firms—Eyesover Technologies Inc. and Relative Insight Ltd.—to compare support for Mr. Trump and Mr. Biden by analyzing language used on social media over time in swing states."