Whether you are bringing you own campaign or need one built from scratch, AdVictory can help you effectively reach your goals.
Today’s news cycle moves at ludicrous speeds. New information impacts audiences so quickly that traditional polling has a hard time keeping pace. What if there was a solution that could compliment polling, monitor public opinion, and help you better optimize your marketing initiatives in real-time?
Social intelligence is a technology that integrates the millions of data points on social media and other non-traditional data sources into the overall research mix.
Social intelligence analyzes publicly-available social data using Artificial Intelligence and Natural Language Processing to classify each post, and determine the favorability toward an issue or candidate, and tracks changes in volume and sentiment.
All this can help you better understand the pulse of the online conversation around candidates, topics, and issues.
Audiences and topics can be analyzed by platform. Popular social media platforms like Facebook, Twitter, Instagram, and Reddit as well as online news sites and blogs are included in this analysis.
Natural language processing breaks down individual posts to determine if a user is expressing positive, negative, or neutral sentiment towards a topic. Looking at these statistics over time reveals trends in attitude around the issues and individuals that matter to your organization.
Reach not only accounts for users who discuss a topic but also users who silently observe this discussion. It gives you a idea of the volume of a conversation, and observing reach over time gives a sense of the trending popularity of that conversation.
Certain accounts & individuals on social media drive conversations more than others and have the greatest reach. Social intelligence can tell you who these people are and how they are discussing your candidate or topic.
A profile on the types of media your audience engages with can inform how you can best reach them and how they might be impacted by the news cycle.
Know who your audience is, how engaged they are, how they interact with you, and how they feel moment-to-moment.
“How do users feel about my candidate?”
“How did sentiment change from last month?”
“What words are most associated with my opponent?”
“When did my topic start being mentioned?”
“How many users saw posts about my topic?”
“What users are influencing the conversation about my topic?"
“How do Facebook users feel about my issue compared to X users?”
“What platforms are users using most to discuss my issue?”
“When was my issue most mentioned in the last week?”
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