Whether you are bringing you own campaign or need one built from scratch, AdVictory can help you effectively reach your goals.
#154 INC. Magazine's 2023 500 Fastest Growing Companies in America
The forces surrounding today’s media environment tend to pull media programs toward overcomplication and confusion. AdVictory’s service delivery is rooted in bringing simplicity, consistency, and clear communication to maximize media impact.
In concert with our award winning, omni-channel media delivery, we deploy a robust mix of social intelligence, audience analytics, brand lift studies, and pulse SMS surveys to understand audiences and media impact from a deep qualitative and quantitative perspective.
Our team boasts 20+ years and over $250 million of media experience in both linear and digital buying in all US media markets as well as multiple foreign countries.
We have worked with hundreds of campaigns and organizations from across the United States including PACs, charities, political advocacy groups, and candidates for office at every level of government. We help our clients learn more about their audiences and reach them efficiently in order to achieve their goals.
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AdVictory leverages advanced media buying strategies and audience intelligence to deliver impactful campaigns. Our technology seamlessly extends the reach of linear media campaigns across fragmented media environments and provides real-time tracking of public sentiment, complementing traditional polling and enhancing marketing strategies.
Every year our awards cabinet grows a little larger. We've been awarded by our industry for our expert use of new technologies, our audience research and analytics, and our flagship ad targeting services. See more reasons why we are the best for your media buying and audience intelligence needs and maybe your campaign will be our next award-winner.
1
The foundation of our approach to media-buying is based in research—pre, during, and post flight. By combining data from traditional research methodologies like polling, media consumption modeling, ratings data, and audience analytics tools we execute a comprehensive approach to understanding audience makeup and behavior. These data points inform our understanding of how and where voters consume media, in addition to identifying total exposure and impact potential. We assess audiences by market efficiency, cable penetration rates, satellite usage, and digital/streaming consumption, ensuring an effective media mix for audience behavior and media preference.
2
AdVictory plans and buys media holistically across linear, digital, streaming, radio, OOH, and print. Our planning and buying is audience based and built to achieve cross-channel efficiency.
3
Understanding the cash flow around a media buy is complicated. Our process is simple, transparent, and accurate. Our mid and post flight audit and reconciliation process ensures every dollar and spot was accounted for and spent correctly.
4
As a media buyer, we view the information flow and organization around campaign traffic as vital to the strategic direction of an impactful media program. Our traffic process is designed to create an understanding of timelines around key benchmarks like GRP totals/targets, gross impressions, cross-channel reach and frequency, and saturation levels so traffic planning and changes can be efficiently managed and understood across all stakeholders in a campaign.
5
Our real-time competitive feed across linear and (accessible) digital/streaming channels is a crucial pillar of the strategy, planning, and information flow of our service delivery.
We conduct comprehensive, competitive tracking through the FCC Public File and AdImpact, analyzing committees and outside groups. Via our broad array of contacts, we engage in negotiations with representatives and TV stations, leveraging historical data for upfront rate optimization, incorporating pre-buying when feasible, and comparing rate information to ensure better or equal rates to our competitors.
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Strong communication is the centerpiece of our reporting and measurement. We provide an online dashboard to dynamically manage the makegood process and monitor all delivery/performance metrics. We utilize an advanced ACR tracking platform capturing TV consumption data for over 43 million households. In conjunction, we track gross impressions, empowering us to monitor quantity, assess frequency and reach, and analyze audience demographics.
Our measurement takes into account traditional polling, social intelligence, audience analytics, brand lift studies, and pulse SMS surveys to understand audiences and media impact from a deep qualitative and quantitative perspective.
info@advictory.com
190 Monroe Ave., Suite 300
Grand Rapids MI, 49503
© 2025 AdVictory LLC
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