Whether you are bringing you own campaign or need one built from scratch, AdVictory can help you effectively reach your goals.
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In what became one of the largest Republican upsets in 2018, AdVictory set out to design a full-scale digital program for Bill Lee — a lesser-known, outsider businessman with less than 30% initial name recognition in the Tennessee gubernatorial race.
In a crowded primary where Lee was outspent 3 to 1, AdVictory first sought to build name ID among modeled likely supporters as cheaply and efficiently as possible.
AdVictory paired traditional digital voter contact methods with sequential ‘bumper’ creative as a cost-effective tool that offered both scale and high-frequency. Deployed as 6-second non-skip YouTube ads, these bumpers first introduced users to Bill Lee as a conservative outsider, automatically funneling viewers into new delivery pools where they were retargeted with bumper ads with sequential messaging on Lee’s stance on size of government, immigration, term limits, and family values.
Tasked with developing a statewide CTV/OTT program to mirror ongoing digital campaigns and complement TV buys, AdVictory combined ID work, polling data and media consumption analyses of existing target universes to model 387,000 persuadable cord cutters and 1,210,000 persuadable cord shavers
Syncing Polling Data With Digital To Develop A Cross-Channel Voter Contact Program
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Identifying Key Voters Using Audience Modeling
A Primary Case Study On A 19-Point Victory
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