First, our team ran media consumption analyses of the three target universe identified by the campaign as either base and persuadable voters. We then segmented these core target universes into four regions by priority, layering additional coverage in DMAs with light TV buys.

Better informed by insights into TV viewing habits, AdVictory was able to hand-pick connected TV and over-the-top inventory across highly-indexed networks preferred by our target universes.

In addition to content-targeted CTV/OTT buys, AdVictory simultaneously reached Cord Cutters via device targeting on programmatic exchanges, with a direct match level of granular delivery traditionally inaccessible to publisher direct CTV/OTT inventory.