ACR Audience Intelligence Platform
Automatic Content Recognition (ACR) captures the frequency an audience has viewed a TV ad, allowing advertisers to better manage exposure to ad content across TV and digital inventory. ACR platform data also exposes key insights into TV viewership audiences, breaking down demographic data and media consumption habits.
ACR data showed a majority of users only saw our TV ads one time
We identified a portion users that needed additional frequency...
We matched the low frequency audience against our persuasion universe, ramping up delivery on programmatic platforms.
And our strategy paid off
This approach ultimately led to a double-digit increase in both name ID and favorability in the district, and most importantly, a victory on Election Day!