The foundation of our approach to media-buying is based in research—pre, during, and post flight. By combining data from traditional research methodologies like polling, media consumption modeling, ratings data, and audience analytics tools we execute a comprehensive approach to understanding audience makeup and behavior. These data points inform our understanding of how and where voters consume media, in addition to identifying total exposure and impact potential. We assess audiences by market efficiency, cable penetration rates, satellite usage, and digital/streaming consumption, ensuring an effective media mix for audience behavior and media preference.

AdVictory plans and buys media holistically across linear, digital, streaming, radio, OOH, and print. Our planning and buying is audience based and built to achieve cross-channel efficiency.

Understanding the cash flow around a media buy is complicated. Our process is simple, transparent, and accurate. Our mid and post flight audit and reconciliation process ensures every dollar and spot was accounted for and spent correctly. 

As a media buyer, we view the information flow and organization around campaign traffic as vital to the strategic direction of an impactful media program. Our traffic process is designed to create an understanding of timelines around key benchmarks like GRP totals/targets, gross impressions, cross-channel reach and frequency, and saturation levels so traffic planning and changes can be efficiently managed and understood across all stakeholders in a campaign.

Our real-time competitive feed across linear and (accessible) digital/streaming channels is a crucial pillar of the strategy, planning, and information flow of our service delivery.

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We conduct comprehensive, competitive tracking through the FCC Public File and AdImpact, analyzing committees and outside groups. Via our broad array of contacts, we engage in negotiations with representatives and TV stations, leveraging historical data for upfront rate optimization, incorporating pre-buying when feasible, and comparing rate information to ensure better or equal rates to our competitors.

Strong communication is the centerpiece of our reporting and measurement. We provide an online dashboard to dynamically manage the makegood process and monitor all delivery/performance metrics. We utilize an advanced ACR tracking platform capturing TV consumption data for over 43 million households. In conjunction, we track gross impressions, empowering us to monitor quantity, assess frequency and reach, and analyze audience demographics.

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Our measurement takes into account traditional polling, social intelligence, audience analytics, brand lift studies, and pulse SMS surveys to understand audiences and media impact from a deep qualitative and quantitative perspective.