By leveraging Google’s sequential bumper technology, AdVictory helped distinguish Lee as the ‘Conservative Outsider’ in the race. In late May through early June, Bill had less than 30% name recognition and trailed on the ballot test by 23 points. As this program ran through Election Day, AdVictory had delivered over 1.34 million video bumper impression to nearly 230,000 users. The average was 4 videos of all 6 in the sequence.
AdVictory helped boost frequency further, delivering 4,004,816 retargeting display impressions to 277,867 targets with an average 16x delivery frequency. Ultimately, Lee went from trailing by over 20 points to winning by 12.