AUDIENCE MATCH & TARGETING

Our data-first / data-driven approach focuses primarily on data matching and ad delivery workflows that directly target individuals, households or devices. The technology and data integrations that churn our optimization and ad delivery prioritize direct social profile, IP, and Mobile Device matched placement.

Once your data is matched we layer proprietary audiences, custom data models, and best in class political data from partners like i360 to complete your ad strategies. These tactics add scale and reach beyond your direct matched audiences.

Targeting Breakdown

We understand that data is confusing. Our platform workflow is designed to provide direct and easy to understand capabilities for using and understanding how your data can be used in the digital space.

Simply, we make it easy for you to activate your offline data — online.

Direct Social Match

This targeting takes offline / voter file data and matches directly to profiles within walled gardens like Facebook, Twitter and Google. This allows us to serve advertising directly to those targets when they are using those platforms.

IP Matching

This targeting takes offline / voter file data and matches directly to IP addresses. This allows us to serve ad units more easily to anyone connected to the Internet in a household – regardless of the device they are using. The IP matching process we employ allows us to provide a match back report with the Voter ID of exactly what targets matched so you can easily synchronize your digital strategies with your offline voter contact programs.

Mobile ID Matching

This targeting takes offline data / voter files and matches the data directly to unique mobile devices. This allows us to serve highly engaging and viewable ad units optimized for mobile engagement. The Mobile Device ID matching process we employ allows us to provide a match back report with the Voter ID of exactly who we matched so you can easily synchronize your digital strategies with your offline voter contact programs.

Smart Tags

Every ad flight launched in our platform can utilize our tag manager functionality. This tracking functionality learns in-flight and optimizes delivery across every delivery channel in real time. It also aggregates audience data from your ad flights to capture the digital profiles of targets that interact with your ads against millions of actionable targets, along with political and consumer profile data points.

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